The process of art making has finally caught up with modern times. It has become synchronized with the rest of modern society, where everything from objects to people's identities is assembled from ready-made parts. Whether assembling an outfit, decorating an apartment, choosing dishes from a restaurant menu, or choosing which interest group to join, the modern subject proceeds through life by selecting from numerous menus and catalogs of items. With electronic and digital media, art making similarly entails choosing from ready-made elements — textures and icons supplied by a paint program, 3-D models that come with a 3-D modeling program, melodies and rhythms built into a music synthesis program.
            While previously the great text of culture from which the artist created her own unique "tissue of quotations" was bubbling and shimmering somewhere below consciousness, now it has become externalized (and greatly reduced in the process)— 2-D objects, 3-D models, textures, transitions, effects available as soon as the artist turns on he computer. The World Wide Web takes this process to the next level: it encourages the creation of texts that are already on the Web. One does not have to add any original writing; it is enough to select from what already exists. Put differently, now anybody can become a creator by simply providing a new menu, that is, by making a new selection from the total corpus available.